Design Brief

The design brief is the most important factor for ensuring that you receive design concepts, that meet your needs. The following questions focus on the objectives & outcomes of your project. The more comprehensively these questions are answered, the more I am able to interpret your requirements.

Name*
Phone*
Contact Email*
Website (if applicable)
Postal Address*
Business/Company/Organisation Name*
What is your Business/Company/Organisation background? (What do you do)*
How did you hear about Motif?*
 Google Search Social Media ReferralReferee's Name

Please Choose From One of the Following Forms: (or download relevant editable pdf)

 Logo Brief Graphic Design Brief Website Brief

What is your target market? (Demographic)
What brands/companies do you see your business aligned with?
Who are your main competitors? Do you have any thoughts about their brand? (please include website links)
How do you want the public to perceive your image?
What attributes would you like your logo to reflect? (eg Professional, Corporate, Feminine etc)
Do you have any ideas that you would like to incorporate?
Do you have a preferred colour palette (or colours you would prefer to avoid)?
Can you provide examples of links to existing logos that appeal to you and list what you like about them?
Do you have a Pinterest board for your visual references? (If so, please insert link below)
Do you have any mandatory requirements (taglines etc)?
What is your budget?
When do you require your initial concepts? (Please list a specific date)
What is your deadline for the completed project? (Please list a specific date)
Anything further that you would like to add?
What is your target market? (Demographic)
Do you have an existing logo/identity? (Can it be supplied in vector / eps format?)
What is required for this project? (ie Brochure, Packaging, Advertisement, Signage etc)
Do you have required/preferred sizes for the design piece/s?
Where is the design going to be used? (online, retail store, car signage, flyer drop etc)
What attributes would you like your project to reflect? (eg Professional, Corporate, Feminine etc)
Do you have any ideas that you would like to incorporate?
Do you have a preferred colour palette (or colours you would prefer to avoid)?
Can you provide examples of links to existing logos that appeal to you and list what you like about them?
Do you have a Pinterest board for your visual references? (If so, please insert link below)
Will you be providing copy/text that needs to be included in the design?
What images are being included in the design? Will you be providing these in hi-res format, or will they need to be sourced from stock libaries? (if so, do you have a budget for stock photography?)
Do you have any mandatory requirements (taglines etc)?
Do you require printing quotes sourced? (if so, please list quantities required, sizes, and any preferred finishes)
What is your budget?
When do you require your initial concepts? (Please list a specific date)
What is your deadline for the completed project? (Please list a specific date)
Anything further that you would like to add?
What is your target market? Describe your potential customers (Demographic)
Do you have an existing logo/identity?
If you have a current website, what aspects work well and what aspects do you find unsuccessful?
Who are your main competitors? Do you have any thoughts about their sites? (please include website links)
Outline any ideas you may have for your site
Please list all of the pages you would like on the new website (ie About, Portfolio etc) and what they will do.
Are you requiring a CMS site (Content Management System) to update text and images yourself?
Do you have any special functionality requirements that I need to allow for? (Slideshow/Shopping Cart/Galleries/Newsletter sign up etc)
If you require a Shopping Cart will shipping be a flat rate or table rate? (eg Australia Post)
If you require a Shopping Cart will check out be via Paypal or through a Payment Gateway?
Do you have any ideas that you would like to incorporate?
Do you have a preferred colour palette (or colours you would prefer to avoid)?
Can you provide examples of links to existing sites that appeal to you and list what you like or dislike about them?
Do you have a Pinterest board for your visual references? (If so, please insert link below)
Do you have any mandatory requirements (taglines etc)?
Where is the website content coming from?
Do you require SEO (search engine optimisation) targeted keywords and copy? (if so, an SEO copywriter can be engaged at an additional cost, which will also need to be quoted)
Will you be providing images? or will they need to be sourced from stock libaries? (if so, do you have a budget for stock photography?)
If you have your own developer, can they work with 'ai' or 'psd' layered files?
Have you registered your domain name?
Will you be requiring hosting?
What is your budget?
When do you require your initial concepts? (Please list a specific date)
What is your deadline for the completed project? (Please list a specific date)
Anything further that you would like to add?
I agree to Motif's Terms & Conditions*

Thank you for submitting your design brief.
I will be in touch shortly to confirm your quote price.

Kind Regards,
Bec

PDF DownloadAlternatively you may wish to download an editable pdf brief. Please complete and return to: bec@motifcreative.com.au